The way the ad copy describes the transmission is clearly targeting the fleet buyer and not the driver, as it talks about “protecting your investment” and “reduced maintenance per ton-mile,” both of which are phrases so devoid of the idea of “fun” that the contrast with these day-glo transmissions is even better. I’m not sure why they’re shown at all, fun or not. The fleet owners aren’t going to look at them, probably ever, or at least they hope. Nobody is picking these based on looks. It’s all so weird. https://etc.usf.edu/clipart/45400/45413/45413_cat_driving.htm https://etc.usf.edu/clipart/62800/62822/62822_carsmoking.htm My favorite in the past 15 minutes of looking, “Building an Automobile” Steps 1-23. https://etc.usf.edu/clipart/72800/72827/72827_auto01.htm Wait, are there any hipster gear heads? The look ages really well I think. I enjoy how great they look still, compared to say a 1980s full-life-color, picture-based ad which looks dated and just meh.
