Also, look at this charming-ass illustration:
Can you take this much charm so early? Probably not. This is pretty intense charmium right there, with that late-Matisse torn-paper look. I love it. And look at the cover; someone isn’t afraid of color:
Ugh. It’s all so good. thanks friends. Ever been there? If not you should go. It’s a beautiful country and while there were a few exceptions I found most of the people wonderful, certainly no more obnoxious on average than you’d find in America. Speaking of obnoxious it would help if you don’t go around demanding they lick your boots “because ‘Murica had to come over and rescue their fat, lazy, cheese eating surrender monkey butts from the Germans…TWICE!” (Also worth pointing out that whole siesta thing is a hell of a good idea, especially when it’s hot enough to risk heat stroke otherwise.) PS. I think the whole wonderful thing was probably a promotional giveaway for Berliet dealers. Possibly around the same time as this brochure. The earlier versions are less abstract and are therefore more clearly a loco logo: https://www.fondationberliet.org/wp-content/uploads/2018/11/logo-Berliet-1907.jpg The company bought a licence for 3 models of Berliet Automobiles in 1905 which helped the french company to expand its activities. The new logo replaced the initials MB (for Marius Berliet) in 1907. The simplified version seen here appeared in 1959 and was used until the end in 1980. Berliet was absorbed by Renault in 1975 and merged with their truck and bus branch SAVIEM in 1978 to form Renault Véhicules Industriels, nowadays Renault Trucks (owned by Volvo Trucks). And now I’ll spend the day wondering why no American manufacturer offered a commercial truck with a magic motor. What the hell? Fancy Europeans, looking down on us with their enchanted engines!
